 | Online Fashion Germany 2015Release date: August 13th, 2015 (30 pages) PDF/Powerpoint format. Price: GBP1,090.00 |
Abstract
This project provides you with a robust overview of the development of the online fashion markets and major operators in France, Germany, Spain and the UK, giving you an assessment of both national and international models and the market.
A section on the general market background including:
a. Ecommerce market size, growth & forecasts
b. Ecommerce model preference (marketplaces, pureplays, multichannel),
c. Ecommerce fashion size growth & forecasts
d. Smartphone penetration,
e. M-commerce market size, growth & forecasts
f. Payment preferences g. Fraud rate h. Returns rate
i. General Market trends/customer trends
A section on the macro background, including:
a. Data on native language b. % of English speakers c. Ex-pat size
Competitor analysis Top 10
a. Operating model
b. Financials (sales/profit/margin)
c. Product segments
d. Historic and predicted growth projections
e. Description of customer proposition f. Recent developments, strategies
Table of contents
| Summary | p5 |
| The macroeconomic profile, population, languages, ex pats | p7 |
| Population profile, ex-pats | p8 |
| Language proficiency | p9 |
| The competitive environment, Market sizes DE | p10 |
| Total DE Online Expenditure, Annual historical and forecast of growth 2010 – 2016 | p11 |
| DE Ecommerce model market shares 2014 | p12 |
| DE Online Clothing & footwear sales, Annual historical and forecast of growth 2010 – 2016 | p13 |
| General online dynamics, Smartphone penetration & m-commerce DE | p14 |
| Smartphone penetration in % of total population, Annual historical and forecast of growth 2011 – 2017 | p15 |
| M-commerce, Mobile spend of overall retail expenditure, Annual historical and forecast of growth 2013 – 2016 | p16 |
| General online dynamics, Payment preferences, fraud and returns DE | p17 |
| Payment preferences, 2013 and 2014, in % terms per payment option chosen for online expenditure | p18 |
| Fraud and Returns rates 2014, Fraud in % terms of total online retailing, returns as % of online fashion | p19 |
| Returns, Background (I), Legislation legacy, Zalando’s returns, consumer rights directive | p20 |
| Returns, Background (II), Returns and payment option correlation? Logistics efficiencies | p21 |
| The competitive environment, Players and shares DE, Retailer update | p22 |
| Amazon and Zalando | p23 |
| Ebay and Bonprix | p24 |
| H&M and Esprit | p25 |
| Heine and Brands4Friends | p26 |
| C & A and s.Oliver | p27 |
| Amazon Best sellers DE Apparel, May – July 2015 | p28 |
| Amazon Best Sellers DE Apparel, May – July 2015, Analysis | p29 |
| Amazon Best Sellers DE Apparel, May – July 2015, 1 – 25 | p30 |
