MOBILE PAYMENTS 2015: Driving the uberisation of the economy

MOBILE PAYMENTS 2015: Driving The Uberisation Of The Economy

Release date: July 6th, 2015 (163 pages)
PDF/Powerpoint format. Price: GBP1,990.00


Uberization means applying the Uber business model in different sectors from healthcare to real estate and food delivery, as well as financial and legal services.

It means meshing smartphones, dynamic pricing and dynamic supply to create a disruptive and delightful user experience.

We believe that the mobile payment revolution will further drive the uberisation of the economy and society towards an on-demand culture.

There is a massive opportunity for the retail sector to combine mobiles, loyalty schemes and the right payment solution – with personalized pricing only one aspect.

Table of contents

Executive summary p12
Context: a short history of mobile payments p20
Mobile payments: all hype? Confusion prevents adoption p21
Mobile payments: the convergence on NFC p22
Mobile payments: all Apple Pay? ... even though NFC isn’t the best solution p23
Mobile payments: horizontal retailer collaboration unlikely, chance to lower fees p24
Mobile payments: retailer reluctance to share key data with service providers p25
Mobile payments: retailers as significant actors in financial services already p26
Context: Technology p27
Technologies: Near Field Communication, Complex Ecosystem Of Stakeholders p28
Technologies: Near Field Communication – The Least Bad Scenario For Incumbents p29
Technologies: Near Field Communication – Uncertain Regulatory And Legal Framework p30
Technologies: Near Field Communication – the push from Apple p31
Recent key developments p32
Summer 2014: WeChat launches P2P service, Amazon Local Register p33
September/October 2014: WeChat Quick Pay, UK retailers use Zapp p34
November/December 2014: Snapcash launched, WeChat’s new API, Line Pay p35
January 2015: Amazon Wallet folds, Line Taxi p36
February 2015: Google Wallet, WeChat’s red envelopes, Line acquires WebPay p37
February 2015: Samsung acquire LoopPay p38
March 2015: Alibaba, PayPal acquires Paydiant, Facebook payments, Line expansion p39
May 2015: Walmart in China, Starbucks hack, p40
May 2015: MasterCard Send, UK moving towards cashless, Google’s Android Pay p41
June 2015: Samsung Pay delay, Denmark’s MobilePay p42
June 2015: UK gearing up for Apple Pay and Zapp launches p43
June 2015: MasterCard opens up private label cards, Samsung’s smartwatch p44
Company profiles – the device manufacturers / hardware providers p45
Apple Pay: the most likely company to get mobile wallets to gain traction p47
Apple Pay: off to a strong start ... from an incredibly low base though p48
Apple Pay: winning with issuers in December 2014 p49
Apple Pay: breaking into travel and airplanes in February 2015 p50
Apple Pay: continuing to win with issuers in May 2015 p51
Apple Pay: international expansion China and Canada p52
Apple Pay: ...but what about retailers taking part? p53
Apple Pay: ...poor outlook in Europe due to different structures p54
Apple Pay: ... what EU banks have to consider, Apple as financial service provider? p55
Apple Pay: ... but all is not lost, the reputation factor p56
Apple Pay: ... imminent UK launch, July 2015 p57
Samsung Pay: NFC and MST based, the LoopPay acquisition p59
Samsung Pay: wide retailer adoption possible due to supporting two standards p60
Samsung Pay: biometric function, banking partners p61
Verifone: introducing the service to Aldi Nord p62
Company profiles – the internet giants p63
ebay KPIs: Net revenue, marketplaces, payments, enterprise, growth 2009-13 p65
ebay: revenue analysis – the outperformance by PayPal p66
KPIs: Marketing services and other revenue, growth 2009-13 p67
Strategy – PayPal p68
PayPal: the jewel in the crown, moving to offline payments p69
PayPal: Paypal on other online platforms p70
PayPal: all stakes on the digital wallet? p71
PayPal: on course to become the number one digital wallet? p72
PayPal: coexistence of digital wallets and cash and card payments p73
PayPal: how will PayPal fare after the split? ApplePay, a stagnant innovator? p74
PayPal: PayPal – the opportunities after the split, new partners, new verticals p75
PayPal: PayPal for charities, university, QSRs, scaling up across the globe p76
PayPal: reduction in duplication of ebay sales teams, an acquisition target? p77
Venmo: PayPal’s P2P solution, making payments social p78
Venmo: ...soon to connect users to businesses? p79
Recent key developments: PayPal Here SDK, moving more into offline p80
Recent key developments: Braintree’s one-touch mobile payments product p81
Recent key developments: Microsoft and Shell UK partnerships p82
Recent key developments: The Paydiant acquisition, Uber partnership p83
Google: the wallet failure and Softcard acquisition p85
Google: launching Android Pay p86
Google: Android Pay vs Samsung Pay, Hands Free Payment p87
Google: similar approach to Apple, with a crucial difference p88
Google: trying to create a payment ecosystem, AP a way out for CurrentC? p89
Google: will Android Pay be all about advertising? Will it charge fees? p90
Amazon: local register and Amazon’s weakness in payments generally p91
Amazon: the mobile wallet fail p92
Company profiles – retailers p93
Starbucks: the best player in the m-payment space, data points, low AOV p95
Starbucks: the outstanding mobile payments retailer, US UK interoperability p96
Starbucks: the customer experience p97
Starbucks: $15bn processed in m-payments, 7m weekly transactions p98
Starbucks: key learnings how to make m-payment work p99
CurrentC: retailers trying to collaborate and do the right thing p101
CurrentC: blending payments with loyalty schemes, no till upgrades needed p102
CurrentC: more retailer focused than consumer focused, still not live p104
CurrentC: being wrong footed by Apple and NFC p105
CurrentC: PayPal’s acquisition of Paydiant, the end for CurrentC? p106
Yapital: white label service provider in m payment is running into trouble p108
Yapital: trying to pivot on the service and launch a CurrentC type solution p109
Yapital: QR code solution might be up against it p110
Company profiles – the social networks and messaging apps p111
WeChat: transforming messaging into a one-stop digital platform p113
WeChat: recent key developments from P2P to offline payments in store p114
WeChat: opening the API, red envelopes p115
WeChat: internationalising; pay for goods, pay friends, hail taxis and chat p116
WeChat: a model for Facebook, Snapchat, Venmo and Square’s P2P to emulate p117
Line: building an ecosystem to cater for users’ digital lives p118
Line: Line Wow, food-delivery service, Line Maps, Line Taxi, but will it internationalise? p119
Snapcash: Snapchat teaming up with payments processor Square p120
Snapcash: P2P space gets increasingly crowded p121
Facebook: building a P2P solution from scratch p122
Facebook: no target to monetise payments but rather keep users in the ecosystem p123
Square: successful dongle, unsuccessful digital wallet, Square Cash p124
Square: from P2P to business transactions, $Cashtags enabling donations from strangers p125
Square: but how to monetise SquareCash? p126
Stripe: backed by PayPal founders Peter Thiel, Elon Musk and Max Levchin p127
Stripe: Stripe-powered apps will be accepting Apple Pay and Android Pay in UK p128
The card operators: what are Visa and Mastercard up to? p129
Card Operators: Disruption Ahead p130
Card Operators: Will Still Dominate p131
Card Operators: Threat To Interchange p132
Card Operators: New Bank Transfers p133
MasterCard Send: accelerating mobile P2P payments in quickly growing space p135
MasterCard Send: a late entrant p136
MasterPass: standalone digital wallet and support for other players’ platforms p137
MasterPass: in-store checkouts in preparation p138
Visa: Visa expands UK mobile payments service p140
Banks: sitting tight p141
Banks: The Key Players p142
Banks: Wait And See Attitude p143
Banks: Fragmented EU Market p144
Banks: Need To Embrace Innovation p145
Paym: P2P service from UK banks, not available for on and offline payments p146
Paym: the data, 2.2m customers, £44m transactions p147
Zapp: developed by payments infrastructure company VocaLink p148
Zapp : going head to head with Apple Pay p149
Strategy: Opportunities and recommendations p150
Strategy: fraud and risk management, recommendation p151
Strategy: the business case, recommendation p152
Strategy: mobility, loyalty, payments, recommendation p153
Strategy: the advertising opportunity, recommendation p154
Strategy: the potential of personalised pricing tied to m-payments p155
Strategy: the risk of personalised pricing tied to m-payments p156
Strategy: queue busting opportunity, higher ATVs through m-payments? p157
Outlook: all eyes on Apple Pay for now... p158
Outlook: Will Denmark become the first cashless society? p159
Outlook: 2015 will see growth, but accessibility problem remains p160
Outlook: loyalty and beacon technology p161
Outlook: social networks and wearables p162
Sources p163
Table 1: KPIs: Net revenue, marketplaces, payments, enterprise, growth 2009-13 p65
Table 2: KPIs: Marketing services and other revenue, growth 2009-13 p67