ALDI 2015: Radically Transforming Anglo Saxon Grocery Markets Release date: February 11th, 2015 (174 pages) PDF/Powerpoint format. Price: GBP1,990.00 PDF brochure Buy

Abstract

ALDI KEY QUESTIONS ANSWERED


MARKET SIZES

What are the sales figures for Aldi’s international and domestic businesses? Which of Aldi Sued or Aldi Nord is bigger? How many stores does Aldi operate?
What are Aldi’s sales densities and KPIs per country? What about the profit margins?

Which markets promise the best returns for both Aldi Sued and Nord and which criteria need to be fulfilled for the discounters to open their distribution centres and stores?

What sales levels will Aldi achieve over the next 5 years? Lidl is the biggest EU retailer already, where will Aldi end up in future?

How are Aldi Sued and Nord performing in their home market of Germany? What learnings can be taken from the domestic market and what counter strategies replicated?

What market share can Aldi reach in the UK? What does the retailer have to do now, to maintain growth rates of more than 30% year on year?

How has Aldi captured the hearts of the Australian shopper? Could it threaten the Coles/Woolworths duopoly?

What is Aldi Sued’s strategy in the US market? How does Aldi Nord owned Trader Joe’s differ from other grocers and why has it developed a cult-like following?

Why does France pose a difficulty for Aldi and fellow discounters? Why is Aldi Nord struggling in Denmark?


GENERAL BACKGROUND AND THE NEED FOR CHANGE

How is the Aldi Group structured and run? What are the key differences between Aldi Sued and Aldi Nord? How does the discounter model work? Why is Aldi so successful at it?

How successful is Aldi with its move away from EDLP towards gentle promotions and a new good/better/best approach to its private label proposition?

What is Aldi Sourcing Asia Limited? Is it the first step to full vertical integration?

How promising are the latest big data approaches at Aldi?

Why is the discounter changing now? What is the strategy evolving to now?


STORE EXPANSION AND FORMAT STRATEGY

How do Aldi Sued’s and Aldi Nord’s store expansion strategy differ?

Will and should Aldi expand into China?

What is the significance of Aldi’s Kilburn store in the UK? Or the store on Duesseldorf’s Koenigsallee?

Why has Aldi Sued teamed up with upmarket rival Rewe and dm in site location in Germany? What are the consequences of this agreement? Who feels the impact? Is this a model for other markets? Is something similar at play in the US?

In what ways is Aldi standardising its business model?

In which markets is Aldi Sued investing going forward?

Filling in opportunities around existing infrastructure have trumped expansion into new territories for now, will this change any time soon – and where?

How much money is earmarked for expansion into Anglo Saxon markets? What emergency cash facilities is the discounter holding back for eventual price wars and foreign expansion?


BRANDS IN DISCOUNTERS

In which markets does Aldi see most potential for the introduction of FMCG A brands and in which will private label remain the main focus?

How much of Aldi’s range is local and its sourcing influenced by the respective store manager? How big is Aldi’s global range?

Is Aldi due to its limited range assortment and SKU count still the biggest global buyer ahead of Wal-Mart?

What are the average sales per SKU per country? How high are sales densities in the countries the discounter operates in?

What is the potential for FMCG A brands at Aldi? What is the brands percentage of the total range at Aldi Sued and at Aldi Nord now? Where can it go? Where will Aldi draw the line?

What are the learnings from Lidl and the more distant past in regards to the introduction of brands? What are the dangers and risks of a ‘brands in discounters’ strategy?

Does the 80/20 rule to SKUs sales apply at Aldi, what lines underperform?

What percentage of SKUs in Aldi consists of brands? Do brands enhance or damage the discounter model? For brands, does listing in discounters enhance or damage reputation? What is the effect on basket size and shopper recruitment? What about general pricing levels?

What does the listing of Coca-Cola in the discounters teach us about the introduction of brands in discounters? Which other FMCG A brands have entered Aldi? Which have declined?

What happened to pricing levels of both Coke and crucially Pepsi after the permanent listing with Aldi? What happened at Lidl?

Was the introduction a success? From both partners’ perspectives (Aldi and Coke)?


AND FINALLY…

Will the migration to online grocery threaten Aldi? Should Aldi make the leap into e-commerce? How has rival discounter Dia been innovative in this area?

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