7 Strategies To Combat The Discounters 2019 Release date: November 24th, 2019 (81 pages) PDF/Powerpoint format. Price: GBP1,041.00 PDF brochure Buy

Abstract

Want to avoid the pain of telling shareholders, employees, suppliers and shoppers that you’ve screwed up? Dave Lewis Tesco, 2019: (…) Jack's (…) We’ve tried a different model, big store, rolling store, it didn't go right. And by the way, completely my fault, completely my fault. Don't let me make the decision about how we try a new format. Just don't let me do that. We got it wrong. These guys are now picking it up. We will try it again somewhere. Wherever one looks the discounters are outperforming, and one of the strategies competing retailers tend to - always - get wrong is launching their own discount fascia. The historical record speaks for itself, be it in Germany, France, Spain or the UK. … We have tracked the two hard discounters Aldi and Lidl for decades. 2019 has probably been the year of most upheaval for their business models. Aldi is looking to bring its two subsidiaries (South and North) much closer together and is using BIg Data solutions for the first time, all a consequence of listing FMCG A brands and becoming more price comparable. Lidl is disrupting itself on an unprecedented scale, becoming omni-channel and digitalising every business process, which includes the launch of a mobile payment and loyalty solution, quite a departure for a retailer that just ten years ago was a no thrills hard discounter.

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