 | Store Of The Future 2014Release date: December 9th, 2013 (152 pages) PDF/Powerpoint format. Price: GBP999.00 |
Abstract
Out of town
How can out of town stores stay relevant as much of their space will become redundant going forward?
Can they pivot on existing infrastructure, supply chain integration and assets?
Are there examples for successful transformations?
High street
How can the high street innovate? What is the triple bottom line?
Why is predestrianisation such a buzz theme?
What will be the impact on logistics?
What will the smart city mean for retailing?
Will same day delivery morph into crowdsourced models?
Why are independent book stores in the USA growing again – in spite of Amazon or because of Amazon?
What is the future of the convenience store? Why are travel locations so significant?
Logistics
How will logistics reorganisation drive a revival of both high streets and out of town?
How can bricks and mortar players copy the rise of prime and what can they do about it?
Will Heathrow’s Terminal 5 logistics set up become a model for the future high street? Westfield is using the same model already, there are other EU examples.
How big will the modal shift become? Will logistics be all about the road in future?
Technology
How can stores mimmick the ecosystem approach so successfully deployed by online players such as Amazon or Apple (kindle, iTunes)?
Will clienteling transform department stores, luxury players and car showrooms, what about other sectors?
What loyalty approaches enable real time data visibility in store? Showing path to purchase history, consideration index and so on and thereby driving up conversion rates and enabling up-selling?
Creating destination status
How can store based players combat the rise of online marketplaces by adopting similar models in the physical world? Who is doing this already?
Why has Giraffe Watford become the best performer in the whole Group?
Are restaurants the only way to drive future footfall into out of town centres?
Table of contents
| Store of the future 2014: copying online, executive summary | p12 |
| The cinema pivot: a model for retail stores? | p19 |
| Pivot on existing infrastructure - model for stores? | p20 |
| Learning from other sectors: The cinema pivot to opera, ballet and art | p21 |
| Learning from other sectors: can this be replicated by retailers? | p22 |
| 3 key success drivers of Amazon | p23 |
| Learning from online: Three successful concepts transforming retailing | p24 |
| Ecosystems | p25 |
| Rethinking the store | p26 |
| Store of the future: Stores as ecosystems, integration of loyalty schemes | p27 |
| Store of the future: Stores as ecosystems, collaboration | p28 |
| Store of the future: Stores as ecosystems, heart of infrastructure, sharing footfall | p29 |
| The other meaning of ecosystem: taking a leaf out of Apple’s and Amazon’s book, M&S | p30 |
| The other meaning of ecosystem: M&S health & beauty kiosks creating a walled garden | p31 |
| IKEA: The 3D kitchen planner, convenience, revenue enhancing, installation service | p32 |
| Kitchen planner | p33 |
| IKEA: The planner as market research tool, engagement and conversion enhancer | p34 |
| Ecosystem: Linking up off and online shopper in real time, enabling personalisation | p35 |
| Enabling ecosystems: 3 Recommendations | p36 |
| Ecosystems recommendations, beyond clienteling | p37 |
| Home delivery and Out of Town hubs, the next step in the evolution of drives and click & collect, how to combat and copy prime | p38 |
| The out of town hypermarket: establishing future viability | p39 |
| The out of town hypermarket: Carrefour’s Planete – too costly, little traction | p40 |
| Reducing redundant space: pivoting on retail infrastructure to combat prime | p41 |
| Reducing redundant space: Vendor Flex, iteration of click & collect, collaborative delivery | p42 |
| Reducing redundant space: recommendation for unproductive OOT space | p43 |
| Auchan – the innovator | p44 |
| Auchan: the innovator, the e-commerce structure, Auchandirect, Auchan.fr, Grossbill | p45 |
| Auchan: figures, hyper vs. Chronodrive 2012, average sales and growth | p46 |
| France: The development of the drive solution | p47 |
| Recent key developments: car sharing, new formats, Simply Market drives, Arcimbo | p48 |
| Auchan: Chronodrive/AuchanDrive, H1 2013 statistics, sales, customer numbers, baskets | p49 |
| The Chronodrive model: the innovator | p50 |
| Chronodrive: arterial roads, pure solution versus add on, cost management | p51 |
| France: As no trading permits were needed, a boom in the format followed | p52 |
| Linking out of town to the high street of the future | p53 |
| Margins: all about route optimisations and efficiency, the rise of click & collect and lockers | p54 |
| New use case: hubs on the outskirts, bundling trips from all retailers, milk round deliveries | p55 |
| City consolidation centre | p56 |
| The evolution of the high street: start ups, pop ups, smart cities, smart parking | p57 |
| Changing context | p58 |
| The future high street: low emission zones, congestion charging, pedestrianisation | p59 |
| 4 case examples: Copenhagen, Melbourne, Bogota and New York | p60 |
| Liveable cities: the triple bottom line | p61 |
| The future high street: the triple bottom line, learning from shopping centres | p62 |
| The future city: pedestrianisation leads to logistics knock on effects | p63 |
| Smart parking: ecosystem link up, temporary pedestrianisation | p64 |
| Heathrow Terminal 5 - a model for the high street? | p65 |
| Heathrow Terminal 5: reducing cost, improving OSA, increasing sales | p66 |
| Hub Solution: combining sectors, online grocery & food service, comprehensive solution | p67 |
| Retail logistics: Reducing the empty runs, interleaving | p68 |
| Retail logistics: Partnerships will become a necessity as online shopping continues to expand | p69 |
| Rethinking outbounding | p70 |
| Same day and crowd sourced delivery | p71 |
| Same day delivery: Shuttl’s benefits, net promoter score, conversion rates, new customers | p72 |
| Same day delivery: new use cases, Amazon Fresh, gifting | p73 |
| Crowd sourced delivery – Stockholm | p74 |
| Crowd sourced delivery: P2P on the last mile, the Stockholm example | p75 |
| The modal shift: integrating the C store into the supply chain, fulfillment opportunities | p76 |
| Supply chain integration: Morrisons, Casino and Cdiscount | p77 |
| Supply chain integration: using the physical location as a hub to drive down costs | p78 |
| Innovative delivery systems in urban areas: Casino Group’s river delivery system in Paris | p79 |
| Innovative delivery systems in urban areas: Casino’s sustainable logistics | p80 |
| Innovative delivery systems in urban areas: Franprix’s reduced CO2 footprint | p81 |
| Creating destination status: The flagship store of the future | p82 |
| Store of the future: the high street flagship, pop ups | p83 |
| FMCG stores - Paris, Amsterdam, Berlin, London | p84 |
| Creating destination status: The flagship store of the future | p85 |
| Creating destination status: A is for Apple stores | p86 |
| Apple: first KPI declines, next step in evolution | p87 |
| CG companies: going fishing where the fish are | p88 |
| Creating destination status: Nespresso – creating perfect loyalty through ecosystems | p89 |
| Case study: M&M store brand-building in the UK and the US | p90 |
| Case study: Ritter Sport, Beiersdorf’s Nivea in Germany, creating 360 ° environments | p91 |
| Creating destination status: need to compete online, the offline opportunity | p92 |
| Creating destination status: Recommendations | p93 |
| Creating Destination status - Planet Modulor, Berlin | p94 |
| Planet Modulor: The flagship store of the future, verticalisation and personalisation | p95 |
| Collaboration: transposing the marketplace model into bricks and mortar | p101 |
| Collaboration: making the online marketplace model work in offline | p102 |
| Creating destination status without a flagship: Aldi & Rewe teaming up in Germany | p103 |
| Aldi and Rewe, from competition to cooperation, a model for other markets and sectors? | p104 |
| Footfall & loyalty through collaboration | p105 |
| Food service: the out of town mega trend, Tesco & Giraffe | p106 |
| Food service: the service shift from shopper to restaurant guest | p107 |
| Restaurants & Retail | p108 |
| Restaurants & Food service: M&S and Sainsbury’s failed Fleet street kitchen | p109 |
| Restaurants & Food service: the better model, concessions or fully owned? | p110 |
| Restaurants & Food service: Wholefoods and HEB best in class | p111 |
| IKEA Restaurants - footfall driver par excellence | p112 |
| IKEA: In-store experience, children’s play areas, Swedish foodhalls as moment of truth | p113 |
| The food service opportunity for c-stores | p114 |
| Food service: moving towards coffee shops, difficult proposition | p115 |
| Convenience stores: Congenial environments, fast casual dining | p116 |
| Chez Jean: Casino & Relay cooperation, Daily Monop innovative space saving solutions | p117 |
| Circle K: attract target customers and make them regulars | p118 |
| Food service: Rewe to go, difficult German market, bakeries and gas station saturation | p119 |
| Actionable recommendations: food service and third space | p120 |
| Convenience stores and travel locations – the winning format | p121 |
| Convenience stores and travel locations | p122 |
| Catchment centricity: the opportunity in travel locations | p123 |
| Catchment centricity: dedicated convenience private labels | p124 |
| C-stores: winning formats of the future – confluence of supportive trends | p125 |
| Catchment centricity: Travel hubs – the fastest growing convenience location | p126 |
| Travel hubs: A lucrative location for convenience stores | p127 |
| Background drivers: guaranteed and high quality footfall, at least twice a day | p128 |
| Background drivers: higher standards, logistics advantage, easier to open small outlets | p129 |
| Travel hubs case examples: Sourced Market, London St. Pancras, crowd sourcing expansion | p130 |
| Travel hubs case examples: Sourced Market, London St. Pancras, 10k customer per week | p131 |
| Travel hubs case examples: Hubiz, Paris, swivelling a time sensitive proposition | p132 |
| Travel hubs case examples: Hubiz Paris, stock rotation | p133 |
| Travel hubs: Casino and Monoprix bringing everyday convenience to train stations | p134 |
| Travel hubs: Monop’ station, offering laundry services | p135 |
| Recommendations: Travel hub convenience ½ | p136 |
| Recommendations: Travel hub convenience 2/2 | p137 |
| Travel locations, click & collect, Copenhagen & Switzerland | p138 |
| Travel hubs: click & collect lockers targeting commuters | p139 |
| Travel hubs: Asda, Amazon and the London Underground | p140 |
| Conclusion – bringing it all together | p141 |
| Conclusion | p142 |
| Recommendations: treating the store as a node in a wider network | p143 |
| Conclusion: the arrival of the truly smart store | p144 |
| Sources | p145 |
| Postscript: Ageing populations: How do H&W trends affect the hypermarket of the future? | p147 |
