 | Convenience Store 2020Release date: November 22nd, 2012 (138 pages) PDF/Powerpoint format. Price: GBP1,200.00 |
Abstract
We have identified 5 issues that will be crucial to the convenience
store format in 2020. Today’s convenience store retailers should start
to...
• establish an ecosystem around the store,
• become completely catchment-centric (shopper and
location),
• integrate their offer by maximising the private label
opportunity,
• leverage the c-store in the supply chain and
• update the food service offers
...to remain relevant in the future.
Businesses covered include:
Ahold, Amazon, Apple, Asda, Boots, Budgens, Carrefour, Casino,
Circle K, Coop Suisse, collect+, Coop Deutschland, Coop UK,
Costa, Delhaize, DHL, dm, Duanne Reade, Edeka, E.Leclerc,
FamilyMart, Febo, Franprix, Hubiz, Kiala, Lawson, Lidl, Migros,
Monoprix, Morrison, Rewe, Rossmann, Sourced Market, Spar,
Starbucks, SuperBest, Tesco, Waitrose, 7-Eleven
Table of contents
| Executive summary | p14 |
| Context – Definitions, Sizes in 2012 | p22 |
| Definition: Convenience store of the future | p23 |
| Convenience stores: 6 background drivers , category management | p24 |
| Convenience stores: EU 27, 2011, store numbers data per country | p25 |
| Convenience stores: about the sizes and definitions I | p26 |
| Grocery sizes: EU 27, 2007-2011 in ‘000 €bn | p27 |
| Grocery sizes: shoppers cut back, shop around, trade down and go to hard discounters | p28 |
| Grocery sizes: EU 27, 2007-2011 growth in %, CAGR | p29 |
| Convenience stores: EU 27, 2011, sales per country, % of total grocery, sales per store | p30 |
| Convenience stores: about the sizes and definitions II | p31 |
| Creating an ecosystem around the convenience store | p33 |
| Convenience stores: stores as ecosystems, heart of infrastructure, sharing footfall | p34 |
| Convenience stores: multichannel hubs, from pulling in click & collect to pushing out QR | p35 |
| The model: stores as ecosystems and multichannel hubs | p36 |
| The other meaning of ecosystem: taking a leaf out of Apple’s and Amazon’s book | p37 |
| The other meaning of ecosystem: creating a walled garden around convenience | p38 |
| Click & collect: the footfall driver | p39 |
| Click & collect: Waitrose’s locker system plans, 24hr access | p40 |
| Click & collect: Waitrose splitting the mundane from the aspirational shop | p41 |
| Click & collect: Asda trialling drives, Tesco’s dark store development | p42 |
| Click & collect: Tesco pushing out grocery click & collect | p43 |
| Click & collect: collect+ facilitating partnerships between retailers and convenience stores | p44 |
| Case example: Amazon’s lockers, the co-op cooperation | p45 |
| Consumers: every second online shoppers wants click & collect, 4 key drivers | p46 |
| Click & collect: determining store location, cost benefit, plan trip around click & collect | p47 |
| Click & collect: upselling, smartphones, click & collect for convenience grocery | p48 |
| Future of convenience: Carrefour’s Mon Panier, convenience click & collect and apps | p49 |
| Future of convenience: e-convenience | p50 |
| Extended aisle: QR code walls and Augmented Reality | p51 |
| Extended aisle: from pulling in footfall to pushing it on to the net | p52 |
| Extended aisle: Tesco, John Lewis convenience | p53 |
| Extended aisle: Delhaize, Superbest, Coop Zürich convenience | p54 |
| Extended aisle: Budnikowsky | p55 |
| Actionable recommendations: QR code walls | p56 |
| Actionable recommendations: Marketing mix, call to action, from QR to AR | p57 |
| AR: No regulations yet, targeting venues, ultimate show rooming, governance issue in store | p58 |
| QR code walls: Recommendations | p59 |
| Catchment centricity: Localising Convenience | p60 |
| Localising convenience: know your customer | p61 |
| Localising convenience: Tailoring to particular demographics, Casino, 7-Eleven, Co-op | p62 |
| Localising convenience: Adapting offer to local market and shopper, Casino, Carrefour | p63 |
| Localising convenience: Adapting for an older generation – the case of Japan | p64 |
| Localising convenience: Adapting for an older generation – 7-Eleven & Toyota collaboration | p65 |
| Localising convenience: Adapting for an older generation – FamilyMart | p66 |
| Localising convenience: Duane Reade - Reinventing the traditional US drugstore ... | p67 |
| Localising convenience: Duane Reade - ... for a modern consumer city | p68 |
| Actionable recommendations: Focus on people and place | p69 |
| Catchment centricity: Travel hubs – the fastest growing convenience location | p70 |
| Travel hubs: A lucrative location for convenience stores | p71 |
| Background drivers: guaranteed and high quality footfall, at least twice a day | p72 |
| Background drivers: higher standards, logistics advantage, easier to open small outlets | p73 |
| Travel hubs case examples: Sourced Market, London St. Pancras | p74 |
| Travel hubs case examples: Sourced Market, London St. Pancras, 10k customer per week | p75 |
| Travel hubs case examples: Hubiz, Paris, swivelling a time sensitive proposition | p76 |
| Travel hubs case examples: Hubiz Paris, stock rotation | p77 |
| Travel hubs: Casino and Monoprix bringing everyday convenience to train stations | p78 |
| Travel hubs: Monop’ station, offering laundry services | p79 |
| Actionable recommendations: Travel hub convenience 1/2 | p80 |
| Actionable recommendations: Travel hub convenience 2/2 | p81 |
| Joined up thinking: Private Label & Convenience | p82 |
| Convenience: integration of location, format and private label range | p83 |
| Migros & Migrolino: dedicated convenience private label line, numbered SKUs | p84 |
| Convenience: shopping as fast and easy as possible, Morrisons’ foodie credentials | p85 |
| Duanne Reade: PL relaunch shifting perception from drugstore to convenience | p86 |
| Ahold: the comprehensive solution, AH Express line, ranges tailored to time of day | p89 |
| Ahold: AH to go - expansion into Germany, support from across the border | p90 |
| Ahold: AH to go - the start of an European wide expansion strategy | p91 |
| Actionable recommendations: convenience private label strategy | p92 |
| Community & the environment: Thornton’s Budgens | p93 |
| Thornton’s Budgens: driving down carbon footprint, Box of hope, community sourcing | p94 |
| Thornton’s Budgens: local sourcing, supply partnerships, beating the competition | p95 |
| Thornton’s Budgens: in store chef, charity links, food from the sky | p96 |
| Private label strategy & local issue | p97 |
| Local and regional: the drivers, perfect opportunity for private label | p98 |
| Local and regional: traceability and QR codes, engaging shoppers | p99 |
| Carrefour: Reflets de France, halo effect for Carrefour’s private label, key loyalty driver | p100 |
| Local and regional: Casino, E.Leclerc, Edeka, Coop eG | p101 |
| Local and regional: visual merchandising crucial for on shelf visibility | p102 |
| Vertical integration: Zara-ising grocery, secure supply, margin and supply chain control | p103 |
| Vertical integration: threat from FMCG forward integration, lean supply chains | p104 |
| Actionable recommendations: vertical integration and regional lines | p105 |
| Integrating the C store into the supply chain: fulfillment opportunities | p106 |
| Supply chain integration: Morrisons, Casino and Cdiscount | p107 |
| Supply chain integration: using the physical c-location as a hub to drive down costs | p108 |
| Innovative delivery systems in urban areas: Casino Group’s river delivery system in Paris | p109 |
| Innovative delivery systems in urban areas: Casino’s sustainable logistics | p110 |
| Innovative delivery systems in urban areas: Franprix’s reduced CO2 footprint | p111 |
| The food service opportunity | p112 |
| Food service: moving towards coffee shops, difficult proposition | p113 |
| Convenience stores: Capitalising on the third place opportunity | p114 |
| Convenience stores: Congenial environments, fast casual dining | p115 |
| Chez Jean: Casino & Relay cooperation, Daily Monop innovative space saving solutions | p116 |
| Circle K: attract target customers and make them regulars | p117 |
| Food service: Rewe to go, difficult German market, bakeries and petrol station saturation | p118 |
| Actionable recommendations: food service and third space | p119 |
| Threats to the model: | p120 |
| Threats to the model: the 3 different effects of rising gas prices | p121 |
| Threats to the model: changing car usage and travel patterns | p122 |
| Threats to the model: hard discounters & drugstores, Boots, Duanne Reade, dm, Rossmann | p123 |
| Threats to the model: regulations and health legislation, the tobacco impact | p124 |
| The threat: Hard discounters, Lidl’s new fascia | p125 |
| Lidl: revamping the store format towards a convenience fascia, focus on fresh and food | p126 |
| Lidl: low branded SKU count, the cash desk innovation | p127 |
| Lidl: drawbacks of the new model, analysis, cost drivers, space considerations | p128 |
| Lidl: private label segmentation and vertical integration as key strategic objective | p129 |
| Lidl: vertical integration achieved in soft drinks, WIP in confectionery, the PET system | p130 |
| Future of convenience: Beyond the realms of the traditional store | p131 |
| Convenience store of the future: mobility, vending and e-convenience | p132 |
| Future of convenience: Mobile c-stores, Japan’s convenience-on-wheels concept | p133 |
| Future of convenience: Benefits of convenience store on wheels concept | p134 |
| Future of convenience: The rise of the vending machines, Costa Express, Febo | p135 |
| Sources | p137 |
