Convenience Store 2020

Convenience Store 2020

Release date: November 22nd, 2012 (138 pages)
PDF/Powerpoint format. Price: GBP1,200.00


We have identified 5 issues that will be crucial to the convenience
store format in 2020. Today’s convenience store retailers should start
• establish an ecosystem around the store,
• become completely catchment-centric (shopper and
• integrate their offer by maximising the private label
• leverage the c-store in the supply chain and
• update the food service offers remain relevant in the future.
Businesses covered include:
Ahold, Amazon, Apple, Asda, Boots, Budgens, Carrefour, Casino,
Circle K, Coop Suisse, collect+, Coop Deutschland, Coop UK,
Costa, Delhaize, DHL, dm, Duanne Reade, Edeka, E.Leclerc,
FamilyMart, Febo, Franprix, Hubiz, Kiala, Lawson, Lidl, Migros,
Monoprix, Morrison, Rewe, Rossmann, Sourced Market, Spar,
Starbucks, SuperBest, Tesco, Waitrose, 7-Eleven

Table of contents

Executive summary p14
Context – Definitions, Sizes in 2012 p22
Definition: Convenience store of the future p23
Convenience stores: 6 background drivers , category management p24
Convenience stores: EU 27, 2011, store numbers data per country p25
Convenience stores: about the sizes and definitions I p26
Grocery sizes: EU 27, 2007-2011 in ‘000 €bn p27
Grocery sizes: shoppers cut back, shop around, trade down and go to hard discounters p28
Grocery sizes: EU 27, 2007-2011 growth in %, CAGR p29
Convenience stores: EU 27, 2011, sales per country, % of total grocery, sales per store p30
Convenience stores: about the sizes and definitions II p31
Creating an ecosystem around the convenience store p33
Convenience stores: stores as ecosystems, heart of infrastructure, sharing footfall p34
Convenience stores: multichannel hubs, from pulling in click & collect to pushing out QR p35
The model: stores as ecosystems and multichannel hubs p36
The other meaning of ecosystem: taking a leaf out of Apple’s and Amazon’s book p37
The other meaning of ecosystem: creating a walled garden around convenience p38
Click & collect: the footfall driver p39
Click & collect: Waitrose’s locker system plans, 24hr access p40
Click & collect: Waitrose splitting the mundane from the aspirational shop p41
Click & collect: Asda trialling drives, Tesco’s dark store development p42
Click & collect: Tesco pushing out grocery click & collect p43
Click & collect: collect+ facilitating partnerships between retailers and convenience stores p44
Case example: Amazon’s lockers, the co-op cooperation p45
Consumers: every second online shoppers wants click & collect, 4 key drivers p46
Click & collect: determining store location, cost benefit, plan trip around click & collect p47
Click & collect: upselling, smartphones, click & collect for convenience grocery p48
Future of convenience: Carrefour’s Mon Panier, convenience click & collect and apps p49
Future of convenience: e-convenience p50
Extended aisle: QR code walls and Augmented Reality p51
Extended aisle: from pulling in footfall to pushing it on to the net p52
Extended aisle: Tesco, John Lewis convenience p53
Extended aisle: Delhaize, Superbest, Coop Zürich convenience p54
Extended aisle: Budnikowsky p55
Actionable recommendations: QR code walls p56
Actionable recommendations: Marketing mix, call to action, from QR to AR p57
AR: No regulations yet, targeting venues, ultimate show rooming, governance issue in store p58
QR code walls: Recommendations p59
Catchment centricity: Localising Convenience p60
Localising convenience: know your customer p61
Localising convenience: Tailoring to particular demographics, Casino, 7-Eleven, Co-op p62
Localising convenience: Adapting offer to local market and shopper, Casino, Carrefour p63
Localising convenience: Adapting for an older generation – the case of Japan p64
Localising convenience: Adapting for an older generation – 7-Eleven & Toyota collaboration p65
Localising convenience: Adapting for an older generation – FamilyMart p66
Localising convenience: Duane Reade - Reinventing the traditional US drugstore ... p67
Localising convenience: Duane Reade - ... for a modern consumer city p68
Actionable recommendations: Focus on people and place p69
Catchment centricity: Travel hubs – the fastest growing convenience location p70
Travel hubs: A lucrative location for convenience stores p71
Background drivers: guaranteed and high quality footfall, at least twice a day p72
Background drivers: higher standards, logistics advantage, easier to open small outlets p73
Travel hubs case examples: Sourced Market, London St. Pancras p74
Travel hubs case examples: Sourced Market, London St. Pancras, 10k customer per week p75
Travel hubs case examples: Hubiz, Paris, swivelling a time sensitive proposition p76
Travel hubs case examples: Hubiz Paris, stock rotation p77
Travel hubs: Casino and Monoprix bringing everyday convenience to train stations p78
Travel hubs: Monop’ station, offering laundry services p79
Actionable recommendations: Travel hub convenience 1/2 p80
Actionable recommendations: Travel hub convenience 2/2 p81
Joined up thinking: Private Label & Convenience p82
Convenience: integration of location, format and private label range p83
Migros & Migrolino: dedicated convenience private label line, numbered SKUs p84
Convenience: shopping as fast and easy as possible, Morrisons’ foodie credentials p85
Duanne Reade: PL relaunch shifting perception from drugstore to convenience p86
Ahold: the comprehensive solution, AH Express line, ranges tailored to time of day p89
Ahold: AH to go - expansion into Germany, support from across the border p90
Ahold: AH to go - the start of an European wide expansion strategy p91
Actionable recommendations: convenience private label strategy p92
Community & the environment: Thornton’s Budgens p93
Thornton’s Budgens: driving down carbon footprint, Box of hope, community sourcing p94
Thornton’s Budgens: local sourcing, supply partnerships, beating the competition p95
Thornton’s Budgens: in store chef, charity links, food from the sky p96
Private label strategy & local issue p97
Local and regional: the drivers, perfect opportunity for private label p98
Local and regional: traceability and QR codes, engaging shoppers p99
Carrefour: Reflets de France, halo effect for Carrefour’s private label, key loyalty driver p100
Local and regional: Casino, E.Leclerc, Edeka, Coop eG p101
Local and regional: visual merchandising crucial for on shelf visibility p102
Vertical integration: Zara-ising grocery, secure supply, margin and supply chain control p103
Vertical integration: threat from FMCG forward integration, lean supply chains p104
Actionable recommendations: vertical integration and regional lines p105
Integrating the C store into the supply chain: fulfillment opportunities p106
Supply chain integration: Morrisons, Casino and Cdiscount p107
Supply chain integration: using the physical c-location as a hub to drive down costs p108
Innovative delivery systems in urban areas: Casino Group’s river delivery system in Paris p109
Innovative delivery systems in urban areas: Casino’s sustainable logistics p110
Innovative delivery systems in urban areas: Franprix’s reduced CO2 footprint p111
The food service opportunity p112
Food service: moving towards coffee shops, difficult proposition p113
Convenience stores: Capitalising on the third place opportunity p114
Convenience stores: Congenial environments, fast casual dining p115
Chez Jean: Casino & Relay cooperation, Daily Monop innovative space saving solutions p116
Circle K: attract target customers and make them regulars p117
Food service: Rewe to go, difficult German market, bakeries and petrol station saturation p118
Actionable recommendations: food service and third space p119
Threats to the model: p120
Threats to the model: the 3 different effects of rising gas prices p121
Threats to the model: changing car usage and travel patterns p122
Threats to the model: hard discounters & drugstores, Boots, Duanne Reade, dm, Rossmann p123
Threats to the model: regulations and health legislation, the tobacco impact p124
The threat: Hard discounters, Lidl’s new fascia p125
Lidl: revamping the store format towards a convenience fascia, focus on fresh and food p126
Lidl: low branded SKU count, the cash desk innovation p127
Lidl: drawbacks of the new model, analysis, cost drivers, space considerations p128
Lidl: private label segmentation and vertical integration as key strategic objective p129
Lidl: vertical integration achieved in soft drinks, WIP in confectionery, the PET system p130
Future of convenience: Beyond the realms of the traditional store p131
Convenience store of the future: mobility, vending and e-convenience p132
Future of convenience: Mobile c-stores, Japan’s convenience-on-wheels concept p133
Future of convenience: Benefits of convenience store on wheels concept p134
Future of convenience: The rise of the vending machines, Costa Express, Febo p135
Sources p137