Store Of The Future 2012: Multichannel Hubs
Release date: January 19th, 2012 (125 pages)
PDF/Powerpoint format. Price: GBP750.00
OVERVIEW: A SHOPPER JOURNEY
Flagships / Footfall
• How can retailers draw footfall to stores, as the internet makes much space redundant, the tough macroeconomic environment changes consumer behaviour to frugality and the leading players are putting expansion on hold?
• Do retailers need flagship stores to draw shoppers in? What other measures work abroad?
• How can retailers pull in footfall to the supporting store network?
• Why will being mobile and flexible in terms of space be so important in future?
• What is Tesco’s plan with free Wi-Fi? • How can retailers combat price check apps in
• How do you break up a shopper’s relationship with Amazon and make them respond to your in-store offers?
• Why will in store product search and maps become so important going forward?
• How will self check develop? • What is the future of tunnel scanners and
kiosks? • What will happen to mobile POS? • What is the future of queuing?
• Will NFC be the breakthrough technology in 2012?
• Or will it be leapfrogged by other technology and online based mobile payment systems such as PayPal in the offline world? What points towards NFC?
• What are the arguments for Bluetooth and online?
• What will Apple do about m-payments, considering that iTunes is used as a form of m-payment in physical stores in the US already? What capabilities will the next iPhone offer?
Click and Collect
• Why is click and collect so important to customers?
• Could click and collect revive the multichannel concept?
• Will multichannel retailers fulfil from stores in future?
• What are pop up shops and QR code walls really for? Are they a sign of pureplays forward integrating?
• What data sources should retailers consider when opening new stores?
• Why will online be so important in future in the decision making process about store openings?
• How do retailers segment stores?
• What should be the trigger for sending out personalised communication – such as coupons?
• What should retailers be wary off when offering customised coupons?
• Which environmental factors must retailers consider most when opening new stores? Energy efficiency? Energy generation? The imbedding of the store into the wider policy framework? The changing nature of traffic flows and means of transportation?
Table of contents
|Executive summary p1 2 Creating destination status: The flagship store of the future p1 6 Creating destination status: A is for Apple stores p2 0 Apple’s influence, Dixons, Sony, John Lewis p2 1 CG companies: going fishing where the fish are, the comprehensive 360° offer, vertical integration, Lego, Zara, Apple p2 2 Building an ecosystem in the FMCG space, Case example Nespresso p2 3 Nespresso – creating perfect loyalty through ecosystems p2 4 Case study: M&M store brand-building in the UK and the US p2 5 Case study: Ritter Sport, Beiersdorf’s Nivea in Germany, creating 360 ° environments through forward integration p2 6 Recommendations: service, convenience and experience – supported by web presence p2 9 Creating destination status without a flagship: Aldi & Rewe teaming up in Germany p3 0 Aldi and Rewe, from competition to cooperation, a model for other markets? p3 1 Mobility: Retail space becomes mobile inside and out p3 2 Flexibility: towards flexible space p3 6 Flexibility: John Lewis, Carrefour and Casino p3 7 Mobility: Container stores in London p3 9 Corio taking the concept into the EU p4 0 Pop up stores: multichannel retailers looking for fill in opportunities, Wal-Mart p4 1 Pop up stores: pureplays forward integrating, eBay p4 2 Mobile shopping walls: the arrival of m-commerce, innovative online/offline hybrid models, virtual walls for online grocery shopping p4 4 QR walls, Tesco’s trailblazing in Korea p4 5 QR walls, Ocado trial in London p4 6 QR walls, P&G and mall.cz in Prague p4 7 QR walls, Budnikowsky in Germany p4 8 Recommendations: Do and don’ts of virtual walls, marketing gimmick or here to stay? A placeholder for augmented reality? Food deserts, collaboration potential p5 0 The click & collect revolution: How big data and consumer demand will shape store design in future p5 3 Technological enablers: the smartphone and the store3.0 p5 7 Using online data sources to determine store locations, sizes and ranges p5 8 The six components of strategic decision making for the future p5 9 Case study: House of Fraser’s new buy & collect store p6 1 Case example: Amazon’s lockers p6 2 Click & Collect as a point of differentiation and incremental sales driver p6 3 Every second online shoppers wants click & collect p6 4 Case example: Chronodrive p6 7 Case example: Chronodrive – French competitive landscape p6 9 Recommendations, the drive concept p7 0 Smartphones linking the off and online world p7 1 Smartphones: Wi-Fi in store, in store location, the coupon opportunity p7 2 Smartphones: Price comparison apps and a question about privacy p7 3 Smartphones: The coupon opportunity, identifying the right triggers for action p7 4 Smartphones: Google and in-store maps, the threat of the social graph p7 5 Smartphones: Consistent price message versus real time communication p7 6 Smartphones: The crucial touch-point p7 7 Smartphones: Loyalty on the phone in real time p7 9 Smartphones: opportunity for smaller players p8 0 Wi-Fi in store: Apple, Ted Baker, Phones4U, Tesco – the trailblazer p8 1 Wi-Fi in store: the opportunity, real time interaction p8 2 Wi-Fi in store: Tesco and in store product search, bringing it all together p8 3 Wi-Fi in store: Personalised deals leaking on new social media, the margin threat p8 4 Location based loyalty: rewarding footfall and FMCG/retail cooperation p8 5 Case study: Shopkick app p8 6 The future POS (I): Self check out, tunnel scanners and kiosks... p8 7 The future POS: towards mobile check out p8 8 The future POS: much to come p8 9 Self check out: Albertsons going against the grain p9 0 Self check out: becoming ubiquitous p9 1 Self check out: great technological leaps forward, enabling customisation p9 2 Self check out: NFC integration, recognizing the customer p9 3 Self check out: top line driver in the right location p9 4 Self check out: shrink problem under control p9 5 Self check out: Incremental possibilities p9 6 Case example: IKEA, self assemble furniture and self scanning customers p9 7 Recommendations: Incorporating into store design, store by store basis, scalability p9 8 Tunnel scanners: the next evolutionary step p9 9 Tunnel scanners: Kroger and Rewe p1 00 Kiosks: short term fix and smartphone surrogate p1 01 Case example: Co-op, Sainsbury’s p1 02 The future POS (II): ... NFC, shape of things to come p1 03 NFC: Different concepts to compete and coexist for a while p1 04 NFC: Uncertainty about the business case, loyalty versus charging rent p1 05 NFC: The case for online, PayPal in the physical world p1 06 NFC: Currently most momentum behind NFC p1 07 NFC: a delivery format update for financial card operators p1 08 NFC: Viable with location based advertising, geo-fencing and loyalty? p1 09 NFC: The battle over the placement of the secure element||p110|
|NFC: slow progress into Europe||p111|
|NFC: boost from transport, obstacle of hardware investment fatigue||p112|
|NFC: a technology that will be leapfrogged before its gained mass adoption?||p113|
|NFC: Bluetooth Low Energy: the NFC killer?||p114|
|NFC: Bluetooth Low Energy: the NFC killer? What will Apple do?||p115|
|NFC: The online based payments alternative, Amazon, PayPal, Apple||p116|
|NFC: more innovative methods to emerge bypassing the card players||p117|
|Case example: PayPal and Dwolla||p118|
|Environment: integration into wider context||p119|
|Environment: Car pools, cycle schemes, chargers||p120|
|Environment: to Copenhagenize, cycling, basket sizes and recycling||p121|
|Environment: the roof top opportunity, hyperlocal||p122|
|Case example: Waitrose best in class in the UK||p123|
|Case example: Tengelmann in Germany||p124|