 | Technology Of The Future 2014Release date: September 10th, 2014 (86 pages) PDF/Powerpoint format. Price: GBP1,490.00 |
Abstract
With the vibrant pace at which technology is developing, technology companies, retailers, brand manufacturers, service providers and startups are being forced to adapt and explore new avenues in order to stay in touch with consumers.
The selected technologies featured in this report therefore illustrate how consumer and retailer behaviour is changing. Both established companies like Tesco, Amazon, Google, Lego and Barilla as well as startups Argus Labs, Starcount and Radiate Athletics are all experimenting with innovative projects that aim to keep up with the modern consumer – tech savvy, active online and with higher expectations of brands.
The report also looks at consumer behaviour change and the role technology plays in this, with a specific focus on the maker movement. While people are consuming more technology, they are not necessarily understanding it and are missing out on the potential to be creative, produce their own stuff and see technology in a different light. With the growing familiarisation of etsy, press coverage on 3D printing and talks of introducing coding and electronics into school curriculums, the maker movement is slowly entering the mainstream and posing a new challenge.
This report offers a 360 degree view of how future retailing will take shape, how consumer behaviour will evolve and what the shopper journey of the future will look like.
On the one hand, the report covers some of the most innovative and disruptive technologies that companies are producing right now and on the other hand, a social movement keen to keep people’s creative juices flowing by engaging and understanding how technologies work rather than just simply consuming them.
Table of contents
| Technology innovation: executive summary | p6 |
| Future of loyalty: sentient technology & social media mining | p13 |
| The rise of loyalty 3.0: the emergence of completely new schemes | p14 |
| Future Loyalty: The transformation of loyalty, the cutting edge | p15 |
| Future Loyalty: How Artificial Intelligence will help brands | p16 |
| Argus Labs: Tracking consumers’ feelings, marrying artificial and human intelligence | p17 |
| Argus Labs: Protection from fraud, personalisation opportunities | p18 |
| Impact on consumers, ranges, operations, sector: sentinent technology | p19 |
| Starcount: A social playlist, heat score, kudos | p20 |
| Starcount: understand customers before the transaction, data profiles | p21 |
| Starcount: questions on ROI and attribution | p22 |
| Impact on consumers, ranges, operations, sector: social media data mining | p23 |
| Recommendations: loyalty schemes of the future | p24 |
| Digital augmentation: the role of wearables | p25 |
| Wearables: the time of the wearables | p26 |
| Smartwatches: The first battleground in the wearables market | p27 |
| Wearables: issues, data protection, security | p28 |
| Tesco: exploring wearables and google glass | p29 |
| Radiate Athletic wear: Workout information in real time | p30 |
| Radiate Athletic wear: The consequences of smart clothing | p31 |
| Digital Tattoos: Smart stickers that monitor the body | p32 |
| Digital Tattoos: Interaction with mobile devices, issues | p33 |
| Mimo baby monitor: Checking baby wellbeing from a distance | p34 |
| Impact on consumers, ranges, operations, sector: the Internet of things | p35 |
| Recommendations: Preparing for the smart future | p36 |
| Digital augmentation: stores | p37 |
| Lick: The ‘Internet of Things’ store | p38 |
| Lick: the model for the Dixons Carphone tie up? | p39 |
| Future of delivery: the role of the smartphone | p40 |
| eBay Now: The personalised eBay Now service | p41 |
| eBay Now: teething problems, eBay Now service stalling | p42 |
| eBay Now: deliver straight to shoppers’ location, GPS signal from smartphones | p43 |
| eBay Now: service proposition, use cases, gifting, luxury | p44 |
| eBay Now: Is eBay the wrong company to offer this service? | p45 |
| Uber’s Corner Store: An emerging rival – offering the grocery category | p46 |
| Drones: future promise and potential | p47 |
| Drone delivery: potential legal reforms, challenges | p48 |
| Drone delivery: outlook for drones – the economics | p49 |
| Impact on consumers, ranges, operations, sector: delivering to smartphones | p50 |
| Recommendations: delivery to smartphones and drones | p51 |
| Drones: not only for the tech giants, hobbyists, the retailer: Red5 | p52 |
| Part Two: The Makers Movement | p53 |
| March of the makers: culture change to the creative economy | p54 |
| March of the makers: Maker Faire, the vehicle for the movement | p55 |
| March of the makers: Etsy, the online marketplace for handmade goods | p56 |
| 3D Printing: encouraging personalisation | p57 |
| 3D printing: threat to homewares? 3D printing as delivery format shift | p58 |
| 3D printing: Barilla printing pasta in restaurants in the Netherlands | p60 |
| 3D printing: Lego customers to print their own bricks? | p61 |
| Shapeways: A marketplace for 3D printing, social role | p62 |
| Shapeways: from idea to product, customisation | p63 |
| 3D printing: Sculpteo supplying Amazon | p64 |
| 3D printing: Makers Cafe bringing 3D printing to the street | p65 |
| Impact on consumers, ranges, operations, sector: makers and culture change | p66 |
| Recommendations: 3D printing | p67 |
| Electronics: nurturing innovation | p68 |
| Electronics: wider context, impact, serious disruption | p69 |
| Electronics: MakeyMakey, multiple use of everyday products | p70 |
| Electronics: MakeyMakey, ease of use, endless opportunities | p71 |
| Electronics: Arduino, mass customisation potential, retail context | p72 |
| Raspberry Pi: A future educational tool, from the Picademy to the Jam | p73 |
| Impact on consumers, ranges, operations, sector: electronics | p74 |
| Recommendations: electronics | p75 |
| RadioShack: Reviving RadioShack’s fortunes | p76 |
| RadioShack: makers providing RadioShack’s with golden opportunity | p77 |
| The future: an outlook and a shopper journey | p78 |
| Outlook: A future shopper journey, how a maker will shop | p79 |
| Outlook: A future shopper journey, how retailers will deliver | p80 |
| Outlook: how transactions will be instigated by brands and retailers | p81 |
| Outlook: how transactions will be instigated by the connected home, wearables | p82 |
| Outlook: how transactions will be instigated by shoppers, the needs of the makers | p83 |
| Outlook: technology pitfalls, risks and fails | p84 |
| Outlook: liability, the need to evolve or being left behind | p85 |
| Sources | p86 |
