Amazon Cross Country AnalysisRelease date: May 21st, 2014 (71 pages) PDF/Powerpoint format. Price: GBP500.00 |
Abstract
INTRODUCTION
Details matter, and nowhere has this become clearer than in omnichannel and online retailing, which allows for data insights and granularity on an unprecedented level.
As offline dynamics are clearly different from online, it is vital for multichannel players to offer the right products, pack sizes (for example for diapers, washing powder), the right price points and the right delivery options to counter Amazon’s prime.
Find out which retailer of the global Top 3 (Carrefour, Walmart, Tesco) did best overall in the execution of their defensive strategy viz a viz Amazon?
METHODOLOGY
This Amazon Best Seller tracker report reveals the top ten best selling products in the period from 6 January 2014 to 2 February 2014 within the Apparel, Beauty, Grocery, Health & Beauty and Toy categories on Amazon.com, Amazon.co.uk and Amazon.fr. The items were then cross checked during the same period with the websites of the leading retailers in three countries: Tesco in the UK, Walmart in the US and Carrefour in France to see how many (if any) of the top ten Amazon Best Sellers were sold by the other retailers.
This exercise offers crucial insights into how well the three retailers are matching Amazon’s Best Sellers on their websites and highlights the product area(s) where the retailers are currently missing opportunities to generate incremental revenue – both on and arguably to a degree offline.
KEY QUESTIONS
- Which retailer of the global top 3 is furthest along in the omnichannel transformation, as defined by being able to offer the right products, at the right price point, at the right packsize on their websites?
- In which category was Tesco best at matching Amazon, in which Walmart?
Where are Carrefour’s strengths? Where were its main weaknesses?
- Which categories were poorly served by all omnichannel retailers, suggesting major opportunities for the buying teams for the online channel of the players?
- Which were the leading Best Seller products in the various categories?
How similar/different are they from geography to geography?
- What is the average price of a Best Seller in the grocery category in Germany? How much do British shoppers spend on an Amazon Best Seller in the health & beauty category? And what is the average spend in the US beauty category?
- How many sellers sold the various Best Sellers on Amazon 1P and 3P?
- Which price and packaging combinations did perform best?
- Which products work best in the German context but not in the US?
- What product groups generally perform best online within these categories?
Table of contents
Executive summary: Amazon Best seller benchmarking | p8 |
Introduction | p13 |
Introduction: Methodology | p14 |
Amazon.co.uk versus Tesco.com | p15 |
Amazon.co.uk: Grocery Best Sellers – Analysis | p17 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p18 |
Tesco: Grocery – Analysis | p19 |
Amazon.co.uk: Apparel Best Sellers – Analysis | p20 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p21 |
Tesco: Apparel – Analysis | p22 |
Amazon.co.uk: Beauty Best Sellers – Analysis | p23 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p24 |
Tesco: Beauty – Analysis | p25 |
Amazon.co.uk: Health & Beauty Best Sellers – Analysis | p26 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p27 |
Tesco: Health & Beauty – Analysis | p28 |
Amazon.co.uk: Toys Best Sellers – Analysis | p29 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p30 |
Tesco: Toys – Analysis | p31 |
Amazon.com versus Walmart.com | p32 |
Amazon.com: Grocery Best Sellers – Analysis | p34 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p35 |
Walmart: Grocery – Analysis | p36 |
Amazon.com: Apparel Best Sellers – Analysis | p37 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p38 |
Walmart: Apparel – Analysis | p39 |
Amazon.com: Beauty Best Sellers – Analysis | p40 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p41 |
Walmart: Beauty – Analysis | p42 |
Amazon.com: Health & Beauty Best Sellers – Analysis | p43 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p44 |
Walmart: Health & Beauty – Analysis | p45 |
Amazon.com: Toys Best Sellers – Analysis | p46 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p47 |
Walmart: Toys – Analysis | p48 |
Amazon.fr versus Carrefour.fr | p49 |
Amazon.fr: Apparel Best Sellers – Analysis | p51 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p52 |
Carrefour: Apparel – Analysis | p53 |
Amazon.fr: Beauty Best Sellers – Analysis | p54 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p55 |
Carrefour: Beauty – Analysis | p56 |
Amazon.fr: Health & Beauty Best Sellers – Analysis | p57 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p58 |
Carrefour: Health & Beauty – Analysis | p59 |
Amazon.fr: Toys Best Sellers – Analysis | p60 |
Rank, Amazon Reference, Product, Brand, Seller, Price | p61 |
Carrefour: Toys – Analysis | p62 |
Conclusion | p63 |
Tracker Methodology & Definitions | p67 |