Amazon Cross Country Analysis

Amazon Cross Country Analysis


Release date: May 21st, 2014 (71 pages)
PDF/Powerpoint format. Price: GBP500.00

Abstract

INTRODUCTION

Details matter, and nowhere has this become clearer than in omnichannel and online retailing, which allows for data insights and granularity on an unprecedented level.

As offline dynamics are clearly different from online, it is vital for multichannel players to offer the right products, pack sizes (for example for diapers, washing powder), the right price points and the right delivery options to counter Amazon’s prime.

Find out which retailer of the global Top 3 (Carrefour, Walmart, Tesco) did best overall in the execution of their defensive strategy viz a viz Amazon?

METHODOLOGY

This Amazon Best Seller tracker report reveals the top ten best selling products in the period from 6 January 2014 to 2 February 2014 within the Apparel, Beauty, Grocery, Health & Beauty and Toy categories on Amazon.com, Amazon.co.uk and Amazon.fr. The items were then cross checked during the same period with the websites of the leading retailers in three countries: Tesco in the UK, Walmart in the US and Carrefour in France to see how many (if any) of the top ten Amazon Best Sellers were sold by the other retailers.

This exercise offers crucial insights into how well the three retailers are matching Amazon’s Best Sellers on their websites and highlights the product area(s) where the retailers are currently missing opportunities to generate incremental revenue – both on and arguably to a degree offline.

KEY QUESTIONS

- Which retailer of the global top 3 is furthest along in the omnichannel transformation, as defined by being able to offer the right products, at the right price point, at the right packsize on their websites?
- In which category was Tesco best at matching Amazon, in which Walmart?
Where are Carrefour’s strengths? Where were its main weaknesses?
- Which categories were poorly served by all omnichannel retailers, suggesting major opportunities for the buying teams for the online channel of the players?
- Which were the leading Best Seller products in the various categories?
How similar/different are they from geography to geography?  
- What is the average price of a Best Seller in the grocery category in Germany? How much do British shoppers spend on an Amazon Best Seller in the health & beauty category? And what is the average spend in the US beauty category?
- How many sellers sold the various Best Sellers on Amazon 1P and 3P?
- Which price and packaging combinations did perform best?
- Which products work best in the German context but not in the US?
- What product groups generally perform best online within these categories?

Table of contents

Executive summary: Amazon Best seller benchmarking p8
Introduction p13
Introduction: Methodology p14
Amazon.co.uk versus Tesco.com p15
Amazon.co.uk: Grocery Best Sellers – Analysis p17
Rank, Amazon Reference, Product, Brand, Seller, Price p18
Tesco: Grocery – Analysis p19
Amazon.co.uk: Apparel Best Sellers – Analysis p20
Rank, Amazon Reference, Product, Brand, Seller, Price p21
Tesco: Apparel – Analysis p22
Amazon.co.uk: Beauty Best Sellers – Analysis p23
Rank, Amazon Reference, Product, Brand, Seller, Price p24
Tesco: Beauty – Analysis p25
Amazon.co.uk: Health & Beauty Best Sellers – Analysis p26
Rank, Amazon Reference, Product, Brand, Seller, Price p27
Tesco: Health & Beauty – Analysis p28
Amazon.co.uk: Toys Best Sellers – Analysis p29
Rank, Amazon Reference, Product, Brand, Seller, Price p30
Tesco: Toys – Analysis p31
Amazon.com versus Walmart.com p32
Amazon.com: Grocery Best Sellers – Analysis p34
Rank, Amazon Reference, Product, Brand, Seller, Price p35
Walmart: Grocery – Analysis p36
Amazon.com: Apparel Best Sellers – Analysis p37
Rank, Amazon Reference, Product, Brand, Seller, Price p38
Walmart: Apparel – Analysis p39
Amazon.com: Beauty Best Sellers – Analysis p40
Rank, Amazon Reference, Product, Brand, Seller, Price p41
Walmart: Beauty – Analysis p42
Amazon.com: Health & Beauty Best Sellers – Analysis p43
Rank, Amazon Reference, Product, Brand, Seller, Price p44
Walmart: Health & Beauty – Analysis p45
Amazon.com: Toys Best Sellers – Analysis p46
Rank, Amazon Reference, Product, Brand, Seller, Price p47
Walmart: Toys – Analysis p48
Amazon.fr versus Carrefour.fr p49
Amazon.fr: Apparel Best Sellers – Analysis p51
Rank, Amazon Reference, Product, Brand, Seller, Price p52
Carrefour: Apparel – Analysis p53
Amazon.fr: Beauty Best Sellers – Analysis p54
Rank, Amazon Reference, Product, Brand, Seller, Price p55
Carrefour: Beauty – Analysis p56
Amazon.fr: Health & Beauty Best Sellers – Analysis p57
Rank, Amazon Reference, Product, Brand, Seller, Price p58
Carrefour: Health & Beauty – Analysis p59
Amazon.fr: Toys Best Sellers – Analysis p60
Rank, Amazon Reference, Product, Brand, Seller, Price p61
Carrefour: Toys – Analysis p62
Conclusion p63
Tracker Methodology & Definitions p67